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ISSN:0037-1998
Autor:Argman, Einav
Naslov:Assuming positions : organizational change as mediated through metaphors
Matična publikacija:Semiotica : journal of the international association for semiotic studies = Revue de l'association internationale de sémiotique / editor-in-chief Marcel Danesi. - Vol. 166 - 1/4 (2007); str. 377-391
Impresum:Berlin, New York : Mouton de Gruyter
Napomena:23 bibl. jedinice
Sažetak:This paper presents the notion that a metaphor is one of the discursive tools whereby pwople position themselves with regard to a change process. Based on Sebeok and Danesi's theory, I analyze two 'root' metaphors (articulated by an interviewee) to illustrate the assumption of pisitions and counterppositions and the way metaphors mediate this positioning. The paper suggests that in the specific context of organizational change, positioning plays the social role of denoting for people (who are considered members of this new social experience) the expected modes of behavior.
Ključne riječi:semiotika i obrazovanje * metafora
UDK:81'22
Vrsta građe:Članak
Knjižnica:Zbirka komparativne književnosti, http://www.knjiznice.ffzg.hr/komparativna
MFN:25124
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Upit: UncontrolledTerms_swish=(semiotika i obrazovanje )

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